Millennials and Casual Dining Chains: What Do They Really Want?

To this day, the phrase “chain restaurants” is often synonymous with the casual dining sector. You know the type.—the chain restaurants that are filled with bunk Americana flair and fully loaded potato skins—it’s the same sector of restaurants that has been losing market share more so than any other sector of the industry. I wondered, “Are (we) millennials, to blame for the slow death of casual chain dining?” And if so, what do we really want in restaurants?

Egg-cellent Restaurant Design: Hatch

Breakfast is the most underrated meal of the dayespecially when going out to eat. Generally, the food is simple, the atmosphere is cozy, and the check doesn’t break the bank. Inspired by our love for all things breakfast, we’re featuring Hatch Early Morning Food, a micro chain known for their basic yet delicious breakfast and brunch.