The Art of Subtle Branding in Restaurant Design

When you walk into a restaurant, you may see it - branding elements at virtually every level. Whether it’s an garishly large logo or a picture montage of the founder, some stores never want you to forget where you are. While in-your-face signage and messaging can improve brand recognition, it can add a jarring element to the design and experience. Often, the best kind of restaurant design and branding is subtle, revealing more about the brand's story with each new visit.