Millennials and Casual Dining Chains: What Do They Really Want?

To this day, the phrase “chain restaurants” is often synonymous with the casual dining sector. You know the type.—the chain restaurants that are filled with bunk Americana flair and fully loaded potato skins—it’s the same sector of restaurants that has been losing market share more so than any other sector of the industry. I wondered, “Are (we) millennials, to blame for the slow death of casual chain dining?” And if so, what do we really want in restaurants?

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