Restaurant merchandise is nothing new, but it’s starting to become a lot cooler. Take it from brands like Sweetgreen and &pizza. They know good merch can double as free advertisement and additional revenue, but it can also be a way to increase customer loyalty. And isn’t that what restaurant branding is all about? However, restaurants shouldn’t just slap their logo on a shirt, they should opt for merchandise that is unique to their culture and experience. Below are some of our favorite brands and their merch (with links to purchase!) that do just that.