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The Art of Subtle Branding in Restaurant Design

by GR Chair

When you walk into a restaurant, you may see it - branding elements at virtually every level. Whether it’s an garishly large logo or a picture montage of the founder, some stores never want you to forget where you are. While in-your-face signage and messaging can improve brand recognition, it can add a jarring element to the design and experience. Often, the best kind of restaurant design and branding is subtle, revealing more about the brand's story with each new visit. 

Here are a few restaurants and cafeterias where custom branding and restaurant design come together quite splendidly.

Branding Win #1: Custom Engraving

Restaurant DesignBrady Chairs with custom yellow powder coat

Restaurant DesignBrady Tables with custom engraving

On each table top at the social and health conscious restaurant, Everytable, you'll find a custom engraving of people sharing bowls. Everytable is located in a culturally rich and diverse neighborhood, so the owners wanted signage everyone could understand. This personalized engraving is more than a communicative gesture, it's also a direct reflection of their mission to bring healthy and affordable food to everyone and every table.

Branding Win #2: Custom Color

Restaurant DesignSiren Barstools in custom blue powder coat

Restaurant DesignSiren Barstools in custom blue powder coat

Bentley University uses its signature (and custom) bright blue on Siren Chairs and Barstools, providing the perfect pop of color for this prideful dining hall. The addition of the bold color on the lightweight chairs makes this practical space look both purposeful and pretty.

Branding Win #3: Custom Cut-Outs

restaurantdesignMelissa Barstools with custom cut-out

Restaurant DesignMelissa Barstools with custom cut-out

Using a subtle touch, this classic restaurant seating gets an updated, unique look with the help of a custom cut-out. Buffalo Wings & Rings opted to pay tribute to the “ring” in their name with the custom circular cut-outs on our Melissa Barstool. This small, impactful detail is a creative and cost-effective way to make a standard product unique and, in this case, reinforce the name.  

To learn more about how we can help you to create a custom look, contact our sales team. For more information on the Everytable story, be sure to download our newest brochure below.

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