Create the Perfect Palette with Color Finder

by GR Chair

Branding is a long, hard process, but in today’s cluttered market of startups, new businesses, and entrepreneurs, it’s an important one to get right. A well-designed brand often seems effortless. Color is just a part of branding, and it’s a vital one, as it can catch and keep our attention just as well or better than a great logo or slogan. Our Color Finder service is designed to help you build a great brand—no hassle included.

We know we’re preaching to the choir when we say that colors can make or break a brand. Everyone’s familiar with the old adages of color psychology and design: red makes you hungry, blues calm you down, and shades of grey are objective and rational. There’s no denying that color plays a huge role in brand perception, preference, and even purchasing decisions. Brands benefit from colors that are perceived as appropriate for the product or service being offered and memorable designs, whether or not there’s a “right” color for the industry.

This opens up a world of creativity. Without being limited to a certain palette, brands are free to create an aesthetic that’s unique and fully their own. What really matters is how it’s presented. Creating a cohesive brand means incorporating your design choices into every aspect of the business—from logos to furniture. We make that part easy.

How Color Finder Works

Grand Rapids Chair has a wide range of metal seating and table bases with 30 standard colors and finishes, but when you want to take your brand to the next level, just the right color can make all the difference. Our Color Finder allows you to choose from over 150 RAL colors for our metal table bases, chairs, and barstools so that you get your brand’s perfect furniture without the hassle of a custom order. Customizing your furniture with Color Finder colors is convenient and simple:

  • 150+ RAL standard colors
  • No minimum quantity
  • Small upcharge
  • Only one week added lead time

Use colored metal chairs and tables to add accents to the areas of your business that people interact with the most and create a one-of-a-kind environment.

See it in action

The Color Finder is a powerful tool in any designer’s arsenal: see for yourself how businesses have used colored metal furniture to bring their brands to life.


Recess Color Finder-1

This minute food stall in Atlanta shows that you don’t need a much space to make a big impact. Recess uses bright, eye-catching colors and whimsical design elements to align its environment with its vibrant, exciting food offerings. Our Reece Barstool becomes something entirely new with bubblegum pink frames contrasting with the rich blue seats and backs. Altogether, it’s a restaurant that stands out with undeniable personality and pizazz.

Read the full spotlight here.

El Thrifty


Fuchsia colored barstools standout among a sea of neutral colors and materials, like the concrete floors and solid wood table tops. El Thrifty, designed by B. Berry interiors is a modern Mexican social club in South Carolina. This vibrant color is used throughout the space, including the wallpaper, art, and lighting. Peek inside the 7,200 sqft. restaurant and social club here. 

Veggie Grill

Veggie Grill Berkely Sadie Barstools

With a color palette that seems to take cues from the chain's plant-based menu, the modern barstools feature a sweet potato-like orange and the booths upholstered in a bright leafy greens. The colors are used throughout the furniture, walls, and signage. Neutral tones are used to temper the hues. Inside both locations, you’ll find a combination of our Hurdle barstools, Reece barstools, Hugh chairs, and Brady Pedestal tables. You can see more images of the space here.

Interested in what designs you could create with our Color Finder service? Download the brochure now to see all of the colors, prices, and details.

Color Finder by Grand Rapids Chair Company